I am an article writer and I think I am pretty good at it. I have years of experience in writing under my belt and I can confidently create content in the spur of the moment.
However, there are some things I am not good at, especially when it comes to tasks that involve things that I deem too technical for me to do such as on-page SEO. I mean after all I am not a SEO specialist.
Still I found that there are some things that you can do to employ on-page SEO without having to learn something that is esoteric. Here are some tips:
Your Audience Comes First
What is the main reason why you’ve set up a site and writen some content on it on a regular basis? One reason could probably be that you just want to write, but a part of it relies on people actually reading your piece in the first place.
If your reason to write content is the latter, then it would be best to always think about how you can best deliver your written word to the extent that people will actually love you for it.
Some tips I can impart would be to ask yourself a series of questions like:
- Will my content actually be something that people would love to read?
- What article should I write about? Should it be informative or entertaining?
- Is my article easy to understand and is it legible enough?
- Is my article worthy of being shared with others?
Use an Engaging Yet Responsible Headline
People usually only look at the title or the headline before they go ahead and click it. Therefore, it is important that you use an engaging headline.
But, you also have to be responsible for its use as well. Make sure that when you use a compelling headline that you also back it up with some pretty good content.
Some sketchy websites only make use of a really juicy headlines only for the people to be irritated by the lack of good content. Furthermore, such shady practices are also known to inject your device with some malware and other harmful things.
The use of compelling headlines must be back it up with an equally compelling article and nothing else.
Make Your Introduction Interesting
Your lead paragraph should be like your title: it should be compelling enough to read. Treat it as your hook to entice people to read through the article. To do this, you just have to make it somewhat similar to a summary of what people could expect on your written content.
Use Inbound and Outbound Links
As the saying goes, “no man’s an island”. Your website will need other websites to survive. That is why you have to utilize both inbound and outbound links to serve that purpose.
There are a few things that you need to remember when linking. Firstly, you only put links with a purpose or on something that is related to your content or your website. Secondly, do not participate in shady practices like link schemes and redirecting people to a completely shady website.
Talk About Trends
In your particular niche, it is always going to follow a particular trend. Now, the best thing to make sure your website stays relevant is to actually talk about certain trends in your industry.