Amazon, one of the leading online retailers on the planet, have vastly improved their website over the years. In 2006, they’ve found out that for every 100 milliseconds that their webpage loads faster, they see a 1% increase in their sales.
What do these all mean? It just means that page loading speed is a huge consideration and one that you should always improve as your website grows.
So today, I am going to be telling you some tips on how you can improve your page loading speeds in as little as 45 minutes. But before I get started, one way to truly improve your site’s loading speeds is to get a really good web hosting provider.
Enable Browser Caching
Every time a user visits a website, some of the most important files found on the webpage will be cached on their devices so that the next time they visit the same site, it will load much faster. That is known as browser caching and websites typically enable this by default.
However, you do not want to leave it to chance and you want to ensure that it is indeed enabled. If you have a WordPress website, you can download the WP Total Cache plugin so that the process is simplified for your benefit.
Use Expires Headers
Expires headers can help improve your website’s loading speeds in two ways. One, it greatly reduces the number of HTTP requests that have to be made. Two, it reduces the number of requests to a web server if the device that made the request already has a cached version of the webpage.
If you are using WordPress, there is a plugin that will do it for you. But, if you do not have a WordPress website, you can enable it using the .htaccess.file (if this is too complicated for you, have a web developer do it).
Themes Can Impact Performance
Choosing a really good website theme is always a must, but do so while also thinking about the website’s performance as well. You see, not all themes are created equal. There are some that are quite heavy, meaning, it uses quite a lot of page elements (and each element requires time to load). There are those that are much simpler, yet still elegant that it invites users to your website and consume whatever content you have in store for them. Choose themes that are good-looking and are also responsive as well.
Update Broken Links
Broken links will not only ensure that you get a low page ranking, but it will also ensure that it will increase page loading times as well. That is because broken links will lead to Error 404s and Google doesn’t want that. Make sure that you do a timely audit on your website to see if all of the links are working properly. In the event that there are broken links, update them to fix the problem.